Why Website Page Speed Matters

If your webmaster isn’t minding your page speed, it’s costing you customers.

a one-minute explanation

Why Website Page Speed Matters

If your webmaster isn’t minding your page speed, it’s costing you customers.

Why Website Page Speed Matters

A 1-Minute Explanation

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Percentage of Visitors Who Reported Slow Page Load Times as Their #1 Frustration with Websites

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Percentage of Visitors Who Leave a Site within 3 Seconds of Waiting

No one likes a slow website.

Ever since the earliest days of the Internet, web users’ impatience with slow loading websites was evident. Back in the ’90s, pioneering research at Georgia Tech concluded: “There seems to be no end to the demand (and need) for speed when it comes to the Web.” Even then, more than 2/3 of users (69%) reported slow page load times as their #1 frustration with websites.

Today, load speeds are the most tracked website metric, reflecting the fact that slow websites drive web users elsewhere. Search engines like Google, who aim to lead customers to websites offering the best user experiences, as well as content, have made load speed a heavily weighted data point in determining search rankings. (See: Why Search Rank Matters)

You have two seconds.

According to a study commissioned by Akamai® back in 2009, “Two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load.” Further, “40 percent of shoppers will wait no more than three seconds” before leaving a site. And 75% of consumers will not revisit a site that takes more than 4 seconds to load.

More recent data not only corroborates earlier studies, it shows that people are getting less patient over time, abandoning slow sites at an ever increasing rate. Current industry best practices suggest a target page load speed of 2 seconds or less, and user studies continue to prove that every tenth of a second counts: Fast websites engage, retain, and sell; slow sites drive consumers away.

Finally, the Akamai® study concluded:

“Additional findings indicate that quick page loading is a key factor in a consumer’s loyalty… especially for high spenders.” That’s your customer base. Contact us today for a free assessment of your current website.

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Contact us today for a no-obligation look at where we can take your business’ sales
by increasing your website’s speed.