Modular Production, Modular Rates

We know you’ll love our rate structure.
It was inspired by your industry!

At Hi-Fi Websites, we help you build a great website the same way you help your customers build a great music system. Like you, our clients have a range of goals, needs, and budgets. And, like you, we are here to build relationships with clients for the long term.

Rates

We know you’ll love our rate structure.
We got it from you!

At Hi-Fi Websites, we help you build a great website the same way you help your customers build a great music system. Like you, our clients have a range of goals, needs, and budgets. And, like you, we are here to build relationships with clients for the long haul.

A Modular Approach to Building and Pricing Websites

Our modular process is akin to building a system of audio components.

Many consumers, when they are first starting out in the audio hobby, look for a clean, simple solution. They might settle for a mass market system from a box store, or they might invest more wisely in an all-in-one system from a premium manufacturer and acquire something of lasting value, something they can build upon.

The same is true with websites. And the same sorts of factors come into play. There are dealers who put up a cheap, outdated, poorly functioning website, then ask their customers to pay $30,000 for a pair of speakers. There are manufacturers whose websites were built in the CD era, who want their customers to take their new $40,000 DAC seriously.

Instead, let us do the same thing you do for your clients: design your dream “system,” the website you ultimately want to have for your business. Then, let us show you how we can get there, economically, one component at a time.

An Example of Our Process

Component One: Make the Most of What You Already Have

No one knows your business like you do. And chances are, you already have a website that describes the basic aspects of your business. The first phase of building a new website is often the process of placing your current content in a modern, technologically current framework.

Typically, we complete several steps for you this phase:

1. Build a modern, extensible content management system.

A modern CMS is the first concern in getting your web presence up to date. A content management system:

  • Ensures that your new website meets current technological and performance standards.
  • Organizes your digital assets, eliminating the need to repeat work in the future.
  • Keeps your website looking its best on new devices as they come to market.
  • Makes future upgrades easier and, therefore, less costly to implement.

2. Add a framework that suits your current and future needs.

The framework we choose needs to:

  • Possesses the functionality you need, now and in the future.
  • Have the look and feel you want for your business.
  • Make adding new items quick and economical.

3. Updating Current Content and Adding New Content

Today, the devices your potential customers use to view your website range from high-resolution desktop displays to tablets, laptops, and smartphones. And those customers won’t find your website at all if it wasn’t built with modern search algorithms in mind.

Here, we focus on:

  • Fleshing out your website’s copy, making it effective at ranking high with search engines.
  • Organize the site’s content, making it easy for visitors to find the info. they need.
  • Sourcing and editing images appropriate for viewing on modern devices.
  • Communicate your messages efficiently and effectively.

Why trust us with your online presence?

Just like your customers, you have options.

Here’s why you should choose us:

  • We’re audiophiles. We know your customers, and potential customers, because we see them in the mirror!
  • Being audio aficionados ourselves, we speak the language. We know how to talk people into investing in their audio systems; we do it all the time!
  • We’ve been in business for 21 years. We’re in this business to stay. We’ll be here when you add your next component, your next product line, and your next location.

Why trust us with your online presence?

Just like your customers, you have options.

Here’s why you should choose us:

  • We’re audiophiles. We know your customers, and potential customers, because we see them in the mirror!
  • Being audio aficionados ourselves, we speak the language. We know how to talk people into investing in their audio systems; we do it all the time!
  • We’ve been in business for 21 years. We’re in this business to stay. We’ll be here when you add your next component, your next product line, and your next location.

Component Two: Optimize SEO for Online Market Dominance

By now, you’ve heard a lot about search engine optimization (SEO). With more than 85% of shoppers doing their research online before ever setting foot into a store, you better believe it’s important. Today, with Google and other search engines’ increasingly sophisticated algorithms, there are no short cuts: If you know what you are talking about, and you can guide your customers to appropriate solutions, your website had better reflect those facts, or people will never know.

SEO Optimization Involves the Following Steps:

1. Create a list of search terms people are using when shopping for audio gear.

Go ahead: Google some of the search terms you want your store to rank for. Are you showing up? Our clients are! It is important to know exactly what customers are searching for and exactly how to ensure they find you, and not your competition.

2. Create a set of content rich pages, specifically targeting the search strings buyers are looking for.

It’s no longer enough to name a page with a search term and sprinkle that term throughout a slim page of marketing fluff. Consumers respond to meaningful content. And search engines rank rich content highly.

3. Tag all images for SEO.

Here is an area many web developers overlook. Well named images, with proper alt tags, are an area where most any website can be improved. And better rankings mean more sales.

4. Break out your most profitable product lines into individual product pages.

When someone Googles, for example, “Naim preamplifier Seattle,” you don’t just want to be the first result on the first page, you want to be all of the results on the first page. Consumers trust Google; give Google reason to rank your site highly, and you become the trusted source in your area.

Rates

All website projects are estimated and priced by the hour. Modules are priced to reflect a discount on our hourly rate of $125.

Please contact us directly, so we can discuss the scope of your business’ individual requirements.

Contact Hi-Fi Websites Today

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